Develop a web site and online marketing strategy

Today’s competitive legal services marketing, combined with greater consumer awareness and expectation for online access to services, means law firms are having to research, plan and deploy web marketing strategies to compete effectively. 

In addition to the traditional marketing channels like public relations, direct mail and print advertising, law firms need to consider a range of online channels too. And, of equal importance is creating a web site that is well structured, well written, optimized for search engines, and offers an easy way for clients to engage online.